SEO Isn’t Dead—You’re Just Doing It Wrong
SEO has been declared "dead" more times than we can count. But like a phoenix, it always rises from the ashes, albeit in a changed form. If you're finding that your SEO efforts are no longer delivering results, it's not because SEO is obsolete. It's because the game has changed, and your strategy needs to evolve. This article will dive deep into why SEO is more relevant than ever, focusing on key shifts like prioritizing user intent, the importance of quality content and user experience (UX), and the immense potential of local SEO, especially for businesses in locations like Kochi. The Evolution of SEO: From Keywords to Intent For years, SEO was heavily focused on keywords. Stuffing your content with the right keywords, building backlinks, and tweaking meta descriptions were the primary tactics. While these elements still hold value, they're no longer the be-all and end-all of a successful SEO strategy. The biggest shift has been the rise of user intent. Und...